jeanius

As part of a university project, I created a brand identity and accompanying elements, including a logo with custom typography, for a conceptual clothing company, Jeanius.

I was responsible for conceptualizing the entirety of the store, including the name, what they sell, and where they are located. All of these factors contributed to the brand identity that I created, influencing color, imagery, typography, and the brand's message.

Jeanius is a clothing store based in LA that sells upcycled jeans. The brand is focused on helping the environment and smart shopping. The logo was designed to encompass these ideas through clean, straight lines and geometric features. The colors chosen connect to nature and the planet through their earthy, neutral tones. The icon, a leaf encased in a lightbulb and replacing its inner wires, further establishes the connection between smart shopping and a better environment.