constellation cafe

As part of a brand identity course, this project focused on creating branding for a conceptual coffee shop. I visualized Constellation Cafe, incorporating the constellations of Cancer and Capricorn to form a coffee cup for the logo. The Bean Belt, which is composed of the primary coffee-growing regions, lies between the Tropic of Cancer and the Tropic of Capricorn. Silver and a deep violet were chosen as the brand's colors to solidify this connection to outer space and the stars. The chosen typeface mimics the lines of the constellation coffee cup, measuring equally in weight and its jagged curves.